{"id":1445,"date":"2015-02-12T11:47:43","date_gmt":"2015-02-12T03:47:43","guid":{"rendered":"http:\/\/www.whitetrefoil.com\/blog\/?p=1445"},"modified":"2015-02-12T12:21:11","modified_gmt":"2015-02-12T04:21:11","slug":"what-did-nex-achieved-in-my-world","status":"publish","type":"post","link":"https:\/\/www.whitetrefoil.com\/blog\/?p=1445","title":{"rendered":"What did &#8220;NEX&#8221; achieve in my world?"},"content":{"rendered":"<p>I&#8217;m writing this post because I want to deliver some information to guys in North America \/ Europe. Their opinions \/ preferences I saw and read in their medias like <a title=\"SonyAlphaRumors\" href=\"http:\/\/www.sonyalpharumors.com\/\">SonyAlphaRumors<\/a> are quite difference than where I live in.<\/p>\n<p><!--more--><\/p>\n<p>I was born and living in Shanghai, China. Although I had a few touches to cameras before primary school, when I really started to learn about taking pictures and bought my first camera was the spring of 2012, with a <strong>NEX-5N<\/strong>.<\/p>\n<p>In pre-<strong>NEX<\/strong> era, public around me (friends I knew, medias I read, TV shows I watched, etc.) usually believe (<em>may not be truth, but they did believe<\/em>):<\/p>\n<ul>\n<li><strong>Canon<\/strong>\n<ul>\n<li>King of the photography world.<\/li>\n<li>Some people also knew about <strong>EOS<\/strong>, but people always said &#8220;<strong>Canon<\/strong>&#8221; instead of &#8220;<strong>EOS<\/strong>&#8220;.<\/li>\n<li>The most famous camera is <strong>5D Mark II<\/strong>. It has a nickname &#8220;the invulnerable rabbit&#8221; because in Chinese it pronounces similar to &#8220;5D2&#8221;. Tons of people who knew nothing about photography knew this camera and this is the only camera they knew and wanted to buy.<\/li>\n<li>Most popular in young related to other brands.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Nikon<\/strong>\n<ul>\n<li>Sharp.<\/li>\n<li>Super complex, difficult to use, only pros older than 40 use them.<\/li>\n<li>No outstanding camera compare to <strong>5D Mark II<\/strong>.<\/li>\n<li>Nikon has no product line name like <strong>EOS<\/strong>.\u00a0 But similar to <strong>EOS<\/strong>, their other product line name like <strong>Nikkor<\/strong> was rarely known.\u00a0 People mostly said &#8220;<strong>Nikon lens<\/strong>&#8221; instead.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Olympus<\/strong>,<strong> Pentax<\/strong>,<strong> Leica<\/strong>, <strong>Zeiss<\/strong>, <strong>Sigma<\/strong>, etc.\n<ul>\n<li>&#8220;What&#8217;s that?&#8221;<\/li>\n<\/ul>\n<\/li>\n<li><strong>Panasonic<\/strong>\n<ul>\n<li>&#8220;Very good, my washer, rice cooker, TV, fridge are all Panasonic\u2026 What?! They produce cameras?&#8221;<\/li>\n<\/ul>\n<\/li>\n<li><strong>Fuji<\/strong>, <strong>Kodak<\/strong>\n<ul>\n<li>Film manufacturers.<\/li>\n<li>&#8220;Are they still alive?&#8221;<\/li>\n<\/ul>\n<\/li>\n<li><strong>Sony<\/strong>\n<ul>\n<li>Electric junk.<\/li>\n<li>Japanese junk.<\/li>\n<li>They knew nothing about optics.<\/li>\n<li><strong>Sony<\/strong> products usually broke apart immediately once warranty expired.<\/li>\n<li>Their compact cameras looked beautiful.<\/li>\n<li>Only few people knew that <strong>Sony<\/strong> also produce DLSRs because their grandpas owned an <strong>A900<\/strong>.<\/li>\n<li>Nobody knew <strong>Alpha<\/strong>.\u00a0 Even <strong>A900<\/strong> is just a &#8220;<strong>Sony<\/strong> camera&#8221;.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>And then, once <strong>NEX<\/strong> came here:<\/p>\n<ul>\n<li>At first other mirrorless manufacturers like <strong>Olympus<\/strong> and <strong>Panasonic<\/strong> called their mirrorless &#8220;single electric camera&#8221; against traditional &#8220;single reflex camera&#8221; (in Chinese the abbreviation of &#8220;SLR&#8221; drops that &#8220;L&#8221;).\u00a0 But <strong>Sony<\/strong> called their SLT cameras (like <strong>a77<\/strong>) &#8220;single electric camera&#8221; and called their mirrorless (<strong>NEX<\/strong>) &#8220;micro single camera&#8221;.\u00a0 This made huge confusion in consumers.<\/li>\n<li><strong>Sony<\/strong>&#8216;s &#8220;micro single camera&#8221; won the naming battle soon and easily.\u00a0 Just after a short time, although unofficially, consumers also called those MFT mirrorless cameras &#8220;micro single camera&#8221;.<\/li>\n<li>Then, <strong>Sony<\/strong> got the trademark of &#8220;micro single camera&#8221; in China.\u00a0 Now we have to say &#8220;\u5fae\u5355<sup>TM<\/sup>&#8220;.\u00a0 As a result, the word &#8220;mirrorless&#8221; came to China.\u00a0 But in the public, &#8220;micro single camera&#8221; is still the most famous name even now.<\/li>\n<li>Mirrolesses almost instantly killed compact cameras (until <strong>RX100<\/strong> came).<\/li>\n<li><strong>NEX<\/strong> series easily and quickly shined out of all mirrorlesses, because its larger sensor compare to its tiny body.<\/li>\n<li>Sony&#8217;s camera business revived in China just because of <strong>NEX<\/strong>.<\/li>\n<\/ul>\n<p>By the end of <strong>NEX<\/strong>&#8216;s golden era (before <strong>a6000<\/strong>).<\/p>\n<ul>\n<li><strong>NEX<\/strong> got its nick name &#8220;milkshake&#8221; because the Chinese word of &#8220;milkshake&#8221; pronounce similar to &#8220;<strong>NEX<\/strong>&#8220;.<\/li>\n<li>Many young people started to believe those DSLRs are outdated while <strong>NEX<\/strong> was the fashion.\u00a0 Not only because it was lighter, smaller, cheaper, equally IQ, but also because it looked very beautiful unlike the &#8220;spittoon-alike&#8221; DSLR design.<\/li>\n<li>Many people who know nothing about photography asked me: &#8220;I heard you&#8217;re using a micro-single.\u00a0 I want to buy one! Give me some suggestion!&#8221;\u00a0 And gave me a wishlist full of <strong>NEX<\/strong>s.\u00a0 Mostly I had to said: &#8220;Go and buy a <strong>RX100<\/strong> instead, that&#8217;s very enough to you.&#8221;\u00a0 If back to 3 years ago, those people would ask nothing and buy a <strong>5D Mark II<\/strong> directly.<\/li>\n<li>I tried to ask some girls who also know nothing about photography: &#8220;Which camera do you want most?&#8221; And most of them replied me &#8220;NEX!!!&#8221; in less than one second with many &#8220;!!!&#8221;.<\/li>\n<li>Most of <strong>NEX<\/strong> users would never buy another lens.<\/li>\n<li>The brand <span class=\"st\">awareness<\/span> of <strong>Leica<\/strong> and <strong>Zeiss<\/strong> skyrocketed in few years.<\/li>\n<li>The price of used <strong>Leica<\/strong> lenses also skyrocketed in few years.\u00a0 The most terrible one, a old version of 35&#8217;cron, reached more than 5 times pricy.<\/li>\n<li><strong>NEX<\/strong> was the only camera managed to shake the traditional conception of camera in China, &#8220;big + black + heavy + thick + tough = good&#8221;, although only slightly.<\/li>\n<li><strong>NEX<\/strong> was the only camera managed to defend a piece of camera market from iPhone.<\/li>\n<li>People usually said &#8220;<strong>NEX<\/strong>&#8221; instead of &#8220;<strong>Sony<\/strong>&#8221; or &#8220;<strong>Sony<\/strong> camera&#8221;.\u00a0 <strong>NEX<\/strong> is the only product line name made to overtake the manufacturer&#8217;s name like that.\u00a0 Although all people who knew <strong>NEX<\/strong> did know <strong>NEX<\/strong> is a <strong>Sony<\/strong> product, they said &#8220;I have a <strong>NEX<\/strong>.&#8221;, &#8220;I want to buy a <strong>NEX<\/strong>&#8220;, &#8220;I love <strong>NEX<\/strong>&#8220;.\u00a0 Even <strong>EOS<\/strong> failed to do that.<\/li>\n<li>The public still know nothing about <strong>Alpha<\/strong> as well as any A-mount camera.<\/li>\n<\/ul>\n<p>When Sony announced that they will discontinue the name of &#8220;<strong>NEX<\/strong>&#8221; and use &#8220;<strong>Alpha<\/strong>&#8221; for all their cameras, I heard a lot of complains (included my own) like &#8220;Are they crazy?&#8221;, &#8220;&#8216;<strong>NEX<\/strong>&#8216; is much more popular than &#8216;<strong>Alpha<\/strong>&#8216;&#8221;, &#8220;Do you know what the fxxk is that &#8216;<strong>Alpha<\/strong>&#8216;?&#8221;, &#8220;They should call all their cameras &#8216;<strong>NEX<\/strong>&#8216;.&#8221;, &#8220;&#8216;<strong>Alpha<\/strong>&#8216; sounds like a brand name of water from Alps!&#8221;, bla bla bla&#8230;<\/p>\n<p>To me, the name changing did disappoint me, the design of <strong>a7 <\/strong>series too disappointed me.\u00a0 After changing my <strong>a7<\/strong> to an <strong>a7R<\/strong> then to a <strong>a7S<\/strong> again, I&#8217;m now quite sure that <strong>a7<\/strong> is not my long-waited <strong>NEX-9<\/strong>.\u00a0 It just has nothing to do with <strong>NEX<\/strong> but simply another camera with E-mount.\u00a0 The announcement of <strong>a7II<\/strong> confirmed my thought, <strong>Sony<\/strong> is going farther and farther on their dream way of fighting <strong>Canon<\/strong> and <strong>Nikon<\/strong> in a open battle.\u00a0 I&#8217;ve put all my hope on the rumored <strong>a5<\/strong> which appeared to come more than 1 year ago, which is still no more than a rumor.\u00a0 I guess the <strong>NEX<\/strong> was just like a super massive star shines in the sky.\u00a0 It&#8217;s bright, then quickly dies in a supernova.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I&#8217;m writing this post because I want to deliver some information to guys in North America \/ Europe.  Their opinions \/ preferences I saw and read in their medias like <a href=\"http:\/\/www.sonyalpharumors.com\/\" title=\"SonyAlphaRumors\">SonyAlphaRumors<\/a> are quite difference than where I live in.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[16,180],"tags":[159,157,191,60,125],"_links":{"self":[{"href":"https:\/\/www.whitetrefoil.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1445"}],"collection":[{"href":"https:\/\/www.whitetrefoil.com\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.whitetrefoil.com\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.whitetrefoil.com\/blog\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.whitetrefoil.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1445"}],"version-history":[{"count":17,"href":"https:\/\/www.whitetrefoil.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1445\/revisions"}],"predecessor-version":[{"id":1462,"href":"https:\/\/www.whitetrefoil.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1445\/revisions\/1462"}],"wp:attachment":[{"href":"https:\/\/www.whitetrefoil.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1445"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.whitetrefoil.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1445"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.whitetrefoil.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1445"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}